The: This implies your solution is the be-all and end-all.Secret: Is your product or service the secret to success? Let customers know you can reveal that secret.Powerful: Let customers know that your business, product or service is robust.Safe and effective: Minimize risk perception for health and monetary loss.Proven: Remind customers that your product, service or business is tried and true.Save: The best, clearest word to showcase monetary or time savings.
New: Like “free,” “new” has the ability to make people sit up and take notice.Never: Use this to point out a “negative benefit,” such as “never worry again,” or “never overpay again.”.Everything included/everything you need: Establish that your product or service is all your customers will have to buy in order to achieve their goal.Act now: Motivate an immediate response with a limited-time offer.Discover: Imply there is something new and unknown to the customer, something that offers distinct benefits and gives them an edge.Easy: Let subscribers know how much easier life will be with your product or service, and then make it simple for them to take the next step in the purchasing process.But be careful not to overuse these terms, or they lose their power. Amazing/incredible: Customers respond to something out of the ordinary.Guaranteed: Make readers feel they have everything to gain and nothing to lose.
“Cost” or “price” imply losing something – in this case, money.
To get you started, try some of the following “magic marketing words” in your next email or social post.
#MAGICAL WORDS TRIAL#
Trial and error, and of course A/B testing, can help you narrow down which words connect with your audience. A word or phrase that performs well in one campaign may not be the best option for your next campaign. The trick is determining which ones work for your business and your particular situation. Which word or phrase will click with your subscribers and nudge them to open emails, click to visit your website or make a purchase? For email marketers, the importance of using the “right” words cannot be overstated. Language is a powerful tool - it enables you to connect with audiences and spur them to take action.
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